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A World of Creativity is a special interview series within Enhancing the Human Experience co-hosted by myself and Mark Stinson. In this series, we talk with successful people from around the globe to find out how they get inspired, where their ideas come from, and how they apply creativity in their business and personal lives. Scroll to the end of this post to listen to prior episodes in this series.
Our guest this week is Paolo Mercado.
Paolo lives in Manila, Philippines and is the Senior Vice President of Marketing, Communication and Innovation for Nestle Philippines.
He has a background in theatre and holds an M.B.A. focused in Creative Leadership EMBA from Berlin School of Creative Leadership.
In this episode, you’ll discover:
- The importance of knowing your target consumer
- What the creative big idea is and how it dictates business needs
- The importance of having empathy for your customer
- How Paolo’s background in theatre, both as a playwright and actor, help him to be a better business leader
- The importance of understanding consumer motivation
- Why you should listen for feelings from consumers and not just descriptive words
Listen to prior episodes in this series:
Solving Business Problems Through Creativity With Kevin Fox | ETHX 132
Cultivating Corporate Social Responsibility With Tontine RSE Founder Sophia Lara-Grine | ETHX 130
Value-Based Creativity With Sophia Lara-Grine and Mridhu Verma | ETHX 129
Business Success Through Applied Creativity With Bob Baurys And Cristian Saracco | ETHX 128
Successfully Balance Creative and Analytical Activities With Marty Johnson | ETHX 125
5 Ways To Develop Your Network: Never Eat Alone By Keith Ferrazzi | ETHX 123
Outcome-Focused Creativity With John Beggs and Danilo Fratangelo | ETHX 121
A World of Creativity with Guest Host Mark Stinson | ETHX 118
Thanks for listening!
I hope you enjoyed this episode. If you did, share it with a friend and subscribe on your favorite podcast app. You can also listen to every episode of Enhancing The Human Experience on YouTube.
All the best!
Mark
P.S. – Have you visited the Focus & Flow store yet? If not, what are you waiting for? You’ll find all sorts of products and apparel you’ll enjoy using and wearing that will also help you consciously create and live the life you want. While you’re there be sure to subscribe to the mailing list so you can stay in the loop with all of the new things coming down the line!
